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New Book and Digital Platform Challenge Organizations to Move from Transactional Appeals to Transformational Partners
NORWALK, Conn. - Hartok -- Mark Dobosz announced the release of "Beyond the Ask," a groundbreaking guide challenging nonprofits to abandon crisis-driven fundraising for genuine relationship building. The book launches in English print, English Kindle, and Spanish Kindle editions, along with an innovative assessment app platform at www.transactandtransform.org.
The Problem with Transactional Fundraising
"I'm tired of how weird fundraising has gotten," says Dobosz. "You give money to something you care about, and then you get bombarded with urgent appeals that make it sound like the world will end if you don't give again immediately."
The book addresses nonprofits' widespread reliance on transactional fundraising that treats donors as "walking ATMs" rather than mission partners. Through six comprehensive chapters, Dobosz provides practical strategies for donors, fundraisers, and nonprofit leaders to build sustainable relationships.
More on hartok.com
A Framework for All Stakeholders
Unlike traditional fundraising guides, "Beyond the Ask" provides distinct guidance for three audiences:
The Curiosity-First Approach
The book emphasizes leading with genuine curiosity rather than immediate appeals. "By the time you talk about what your organization does, people are already thinking about how they might want to be involved—because the conversation started with their interests, not your needs."
Interactive Assessment Platform
The www.transactandtransform.org platform offers an interactive assessment helping nonprofit professionals identify where their fundraising needs transformation, evaluating donor-centered strategies, relationship effectiveness, and improvement opportunities.
Real Results
More on hartok.com
Featured case studies include an animal rescue increasing adoptions by 40% after moving from crisis appeals to community building, and other organizations achieving higher donor retention, increased gift sizes, and improved staff satisfaction.
Author Commitment
Demonstrating his commitment to these principles, Dobosz pledges 50% of proceeds to Giving Compass (givingcompass.org), dedicated to improving philanthropic effectiveness.
Availability
Media Contact: Mark Dobosz – 941-232-4447 – markjdobosz@gmail.com
"This book isn't the end of a conversation—it's the beginning," Dobosz concludes, challenging nonprofits to start transforming relationships immediately.
The Problem with Transactional Fundraising
"I'm tired of how weird fundraising has gotten," says Dobosz. "You give money to something you care about, and then you get bombarded with urgent appeals that make it sound like the world will end if you don't give again immediately."
The book addresses nonprofits' widespread reliance on transactional fundraising that treats donors as "walking ATMs" rather than mission partners. Through six comprehensive chapters, Dobosz provides practical strategies for donors, fundraisers, and nonprofit leaders to build sustainable relationships.
More on hartok.com
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A Framework for All Stakeholders
Unlike traditional fundraising guides, "Beyond the Ask" provides distinct guidance for three audiences:
- Donors: Moving from passive check-writing to active partnership
- Fundraisers: Shifting from need-based appeals to curiosity-driven conversations starting with donor interests
- Nonprofit Leaders: Creating cultures viewing supporters as teammates, not funding sources
The Curiosity-First Approach
The book emphasizes leading with genuine curiosity rather than immediate appeals. "By the time you talk about what your organization does, people are already thinking about how they might want to be involved—because the conversation started with their interests, not your needs."
Interactive Assessment Platform
The www.transactandtransform.org platform offers an interactive assessment helping nonprofit professionals identify where their fundraising needs transformation, evaluating donor-centered strategies, relationship effectiveness, and improvement opportunities.
Real Results
More on hartok.com
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Featured case studies include an animal rescue increasing adoptions by 40% after moving from crisis appeals to community building, and other organizations achieving higher donor retention, increased gift sizes, and improved staff satisfaction.
Author Commitment
Demonstrating his commitment to these principles, Dobosz pledges 50% of proceeds to Giving Compass (givingcompass.org), dedicated to improving philanthropic effectiveness.
Availability
- English Print: https://www.amazon.com/dp/B0FC5K61D5
- English Kindle: https://www.amazon.com/dp/B0FC5KVXPH
- Spanish Kindle: https://www.amazon.com/dp/B0FRNKT78V
- Assessment App Tool: https://transactandtransform.org
Media Contact: Mark Dobosz – 941-232-4447 – markjdobosz@gmail.com
"This book isn't the end of a conversation—it's the beginning," Dobosz concludes, challenging nonprofits to start transforming relationships immediately.
Source: Husar Consulting
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