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New line pairs bold, character-driven blends with hand-drawn label artwork, available individually in 4oz tins and together in a collector's gift box
BROOKFIELD, Conn. - Hartok -- Simpson & Vail Inc., a family-owned tea purveyor with more than 150 years of history, today announced the launch of Olympus Teas, a ten-blend collection that brings the personalities of Greek mythology's most legendary figures to life in the cup.
From Aphrodite to Zeus, each tea in the collection is crafted to reflect the character, myth, and legacy of its namesake deity — pairing thoughtfully composed flavor profiles with original, hand-drawn artwork on every label. The result is a line that tells a story with every steep, designed for both everyday tea drinkers and collectors who appreciate craft and narrative in equal measure.
The Collection
Olympus Teas features ten blends, each named for a god or goddess of Mount Olympus:
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Each blend is available in a 4oz tin, individually labeled with original hand-drawn artwork created to capture the essence and mythology of its namesake figure. For those looking to experience the full pantheon, Simpson & Vail is also offering a collector's gift box featuring all ten teas — a curated introduction to the collection and an ideal gift for tea enthusiasts, mythology lovers, and anyone drawn to beautifully designed packaging.
This exciting tea line is the brainchild of James Harron: "My inspiration for this tea line was born from my love of the Percy Jackson books growing up. My enjoyment of those books founded my interest in mythology and I'm excited to showcase a more lighthearted take on the ancient culture with the creation of these tea blends." In researching art ideas for the line, James knew he didn't want any AI generated artwork. He found a very talented illustrator, Isabeau Backhaus, who was able to bring his vision to fruition. See more of her work here.
Availability
Olympus Teas — including individual 4oz tins and the ten-tea gift box — is available now through Simpson & Vail Inc. For more information or to place an order, please visit www.svtea.com.
More on hartok.com
About Simpson & Vail Inc.
Simpson & Vail Inc., incorporated in 1929, is a specialty tea company dedicated to sourcing and blending exceptional teas for discerning customers. With a legacy spanning generations, Simpson & Vail combines time-honored craft with creative, story-driven collections like Olympus Teas, Dessert Teas, Literary Teas, Holiday Teas, Yoga Teas, National Park Teas, and Wellness Teas as well as black, green, oolong, white and botanicals from around the world.
From Aphrodite to Zeus, each tea in the collection is crafted to reflect the character, myth, and legacy of its namesake deity — pairing thoughtfully composed flavor profiles with original, hand-drawn artwork on every label. The result is a line that tells a story with every steep, designed for both everyday tea drinkers and collectors who appreciate craft and narrative in equal measure.
The Collection
Olympus Teas features ten blends, each named for a god or goddess of Mount Olympus:
- Aphrodite — a delicate blend of olive leaf, rose, hibiscus, and strawberry flavor that evokes beauty and romance
- Apollo — a bright, golden citrus and fruity blend inspired by the sun
- Ares — a bold blend of smoky tea, citrus, cinnamon, beetroot, and bourbon whiskey flavor
- Artemis — a smooth, golden cup of oolong tea with yerba mate, lemon myrtle, and creamy flavoring
- Athena — a wise, grounding blend of rooibos, olive leaf, sage, olive leaf, and elderberry flavor
- Hades — a bold, smoky, earthy black tea with beetroot
- Hera — a complex, herbal blend with pomegranate, apples, cinnamon, spearmint and ginger
- Persephone — a blend honoring dark and light with pu'erh, hibiscus, flowers, and acai and pomegranate flavors
- Poseidon — an oceanic-inspired blue-green tea with chocolate caramel and pear
- Zeus — a regal black tea with orange peel, cacao nibs, and natural fig and honey flavor
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Each blend is available in a 4oz tin, individually labeled with original hand-drawn artwork created to capture the essence and mythology of its namesake figure. For those looking to experience the full pantheon, Simpson & Vail is also offering a collector's gift box featuring all ten teas — a curated introduction to the collection and an ideal gift for tea enthusiasts, mythology lovers, and anyone drawn to beautifully designed packaging.
This exciting tea line is the brainchild of James Harron: "My inspiration for this tea line was born from my love of the Percy Jackson books growing up. My enjoyment of those books founded my interest in mythology and I'm excited to showcase a more lighthearted take on the ancient culture with the creation of these tea blends." In researching art ideas for the line, James knew he didn't want any AI generated artwork. He found a very talented illustrator, Isabeau Backhaus, who was able to bring his vision to fruition. See more of her work here.
Availability
Olympus Teas — including individual 4oz tins and the ten-tea gift box — is available now through Simpson & Vail Inc. For more information or to place an order, please visit www.svtea.com.
More on hartok.com
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About Simpson & Vail Inc.
Simpson & Vail Inc., incorporated in 1929, is a specialty tea company dedicated to sourcing and blending exceptional teas for discerning customers. With a legacy spanning generations, Simpson & Vail combines time-honored craft with creative, story-driven collections like Olympus Teas, Dessert Teas, Literary Teas, Holiday Teas, Yoga Teas, National Park Teas, and Wellness Teas as well as black, green, oolong, white and botanicals from around the world.
Source: HuskyTail Digital Marketing
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